Marketing analysis and planning

Marketing analysis plays an important role in the success of a company. In order to properly plan various advertising events and get the desired result, a consistent and detailed analysis is needed.

Methods

Marketing Solutions Georgia offers a complete package of marketing analysis and marketing planning, which includes:

  • Calculate market size
  • Trends in market size change
  • Seasonality
  • Competitive analysis (Porter model, competition level analysis, competitors 'market characteristics, list of competitors' goals and strategies)
  • Mathematical and Market Analysis of Product / Service (QFD, ABC XYZ)
  • Build a matrix of product characteristics
  • Defining the target audience

Based on the above information, marketing will be planned:

  • Communication policy
  • Selection of marketing tools
  • Build a positioning model
  • Introduce a loyalty program
  • Introduction of CRM system
  • Full optimization of user travel map

Deadlines: 10 - 30 days, depending on the specifics of the activity