How Rural Digital Marketing Can Increase the Sustainability of Tourism Destinations

Digital marketing is an important tool to reach a wide rural audience. It can be used alone or in conjunction with traditional marketing strategies. However, it’s essential to tailor your messages to the needs of the audience you’re targeting. For example, a car dealership that’s looking to attract rural consumers would likely focus on affordability and a trusted brand over green technology or new design features.

In a recent study, researchers found that rural digital marketing can increase the sustainability of tourism destinations. They also identified a set of constructs that, when combined in a conceptual model, can provide a new perspective on the potential impact that carrying out quality digital marketing initiatives can have on a destination’s image perception and overall brand equity value.

Rural customers tend to have low incomes, so it’s important to promote your products or services using a budget-friendly approach. Advertising in local or regional media such as television, radio, the newspaper and cinema is a great way to reach your audience. Additionally, you can display your adverts at local or regional events such as fairs, fares and folk programs. Bundling a product with other items is another effective strategy to reach the rural market, as it allows you to offer your products at a reduced price. Additionally, psychological pricing techniques such as mentioning prices in odd numbers like 99, 199 and 299 are popular with rural consumers. These tactics make your products stand out from competitors and help you attract more rural customers.

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