Michael Kors Handbag Sales Boost Valentine’s Day Sales

Indulge in a little luxury this Valentine’s Day with a chic leather bag from Michael Kors. The limited-time sale features up to 60 percent off the brand’s purses, crossbodies and wallets (plus free expedited two-day shipping). The coveted styles include the Jet Set Travel tote, normally $448, which is available in six swoon-worthy colors for $99 with code ‘BEMINE.’

The cult-favorite line offers timeless, functional and luxurious pieces for the modern woman who loves to combine elegant details with jet-set aesthetics. American designer Michael Kors launched his namesake label in 1981 after gaining experience at French fashion house Celine, and quickly gained popularity for pieces that fused refined sophistication with sportswear influences.

Today, the upscale brand counts celebrities like Jessica Alba and Gisele Bundchen as fans of its luxe accessories. Its signature Selma Messenger bag is a popular choice among fashion editors and influencers alike, and the smaller version was recently spotted on Brazilian model Alessandra Ambrosio.

But despite its success in the fashion world, the company has struggled with an image problem. During an earnings call Thursday, CEO John D. Idol admitted that the ubiquity of its bags could be sapping sales growth and profit, reports Newsweek. Seeing a purse bedecked in the letter “C” draped over every other woman’s shoulder can cause consumers to snub brands they once coveted, according to Neil Saunders, chief executive officer of consulting firm Conlumino.

However, he assured investors that Kors would continue to focus on the premium segment of its business. This will include expanding its collection of women’s clothing and shoes, which are currently available in a range of sizes from petite to plus. The brand also plans to offer more sophisticated fragrances and watch designs that appeal to a broader audience. michael kors handbag sales

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