Redken’s new redken acidic bonding shampoo collection is a must-have for all hair types and textures. It’s formulated with citric acid and the brand’s Bonding Care Complex to help strengthen weakened bonds and improve your hair strength. The five-step system combats damage and prevents future breakage for stronger, healthier-looking locks. After just one use, you’ll notice 56 percent less breakage and 82 percent less visible split ends. The collection also helps protect your strands from color fade and is great for colour-treated tresses.
Bleach can be a hair’s worst enemy. Not only does it strip the natural pigment of your strands, but it can also weaken and stretch your hair, making it more prone to damage and breakage. It’s hard to undo the physical changes that bleach causes to your hair, but the right products can make all the difference. The new Acidic Bonding Concentrate line is a complete game changer. It includes a shampoo, two conditioners (one richer and one more lightweight for fine hair), an intensive pre-treatment, and a leave-in treatment and styling aid.
Step 1 of the system is the Acidic Bonding Concentrate Shampoo, which repairs while cleansing and removing impurities. This sulfate-free shampoo is fortified with Citric Acid and Redken’s Bonding Care Complex, which strengthens weakened hair strands to prevent future damage. The shampoo is also formulated with an acidic pH, which helps to defend your hair from the negative effects of hair coloring, heat tools, and water.
Step 2 of the system is the Acidic Bonding concentration conditioner, which helps repair and nourishes your strands. This conditioner is infused with Citric Acid and Redken’s unique Bonding Care Complex to help strengthen weakened hair strands and increase your hair’s elasticity. The conditioner is formulated with an acidic pH to help defend your strands against the negative effects of hair coloring, heat tools, water, and more. It also helps to reduce the look of dye fading and gives you hair that is more vibrant and lustrous.
The last step in the Acidic Bonding Concentrate collection is the intense pre-treatment, which is meant to be used as a fortifying treatment before you shampoo your hair. The treatment should be applied to wet hair and left on for about 10 minutes, allowing it to penetrate the cuticle of your strands and provide deep hydration and nourishment. This product can be used as often as once a week, depending on your hair’s needs. You can apply the product with your fingers or a comb to evenly distribute the product throughout your strands. Once you’ve rinsed the treatment, it’s recommended that you follow with your usual shampoo and conditioner routine.